Daimler has acquired a majority stake in Chauffeur Privé, one of the leading private hire vehicle services in France
- Another step in international expansion for Daimler Mobility Services
- Chauffeur Privé has more than 1.5 million customers and 18,000 drivers
- Daimler Mobility Services expands its strong position in the European mobility market
Stuttgart/Paris - Daimler Mobility Services has acquired a majority stake in Chauffeur Privé, one of the leading private hire vehicle services in France. With this step, Daimler Mobility Services has an operational presence in 15 European markets strengthening its position of making it the leading mobility services provider in Europe.
As of now, Daimler Mobility Services controls more than 50 percent, with the intention to fully acquire Chauffeur Privé by 2019. The parties agreed not to disclose the financial details surrounding the deal which is still subject to regulatory approval.
The investment in Chauffeur Privé is another step in the implementation of the Daimler CASE strategy. The four letters stand for "Connected," "Autonomous," "Shared & Services" and "Electric." Daimler Mobility Services bundles all services under "Shared & Services" - from carsharing (car2go) and ride hailing (mytaxi) to mobility platforms (moovel).
“Daimler, with its financial strength, is ideally poised to continue its transformation from a pure car manufacturer to a comprehensive mobility services company as we pave the way to autonomous driving”, stated Bodo Uebber, Board of Management Member of Daimler AG responsible for Finance and Controlling and Financial Services.
Klaus Entenmann, CEO, Daimler Financial Services AG, said “With this step, we continue to dynamically expand our portfolio and presence in Europe and solidify our leading position in multi-modal mobility services. We have found an excellent partner for France with Chauffeur Privé whose ability to deliver mobility at your fingertips ideally complements our current portfolio and approach”.
Yan Hascoet, founder and CEO of Chauffeur Privé, stated: “Today is really a great milestone for Chauffeur Privé. Daimler is one of the strongest and most future oriented partners in the market. We share the same visions for the issue of new and advanced mobility concepts especially in urban areas. We look forward to further innovative mobility solutions as we provide compelling offers for both drivers and passengers”.
Chauffeur Privé was founded in 2011. With more than 1.5 million customers and 18,000 drivers, it is the leading provider of private hire vehicle services in France. Their service is offered in Paris, Lyon and at the Côte d’Azur. In France, the market of private hire limousine services has grown significantly, from less than 1,000 drivers in 2011 to more than 30,000 drivers in 2017.
17 million customers use Daimler mobility services
Daimler is a pioneer in innovative mobility services. With the free-floating car sharing offer of car2go, which launched in 2008, customers have the chance to rent a car at any time and drive themselves from A to B. mytaxi is a market leader amongst the taxi ordering apps in Europe. The mobility platform moovel offers on-demand access to various mobility offers, including booking and payment.
More than 17 million customers are already registered for Daimler mobility services. Furthermore, Daimler Mobility Services has participation stakes in Blacklane, Careem, FlixBus, Turo and Via. Daimler is represented with mobility services in over 100 cities in Europe, North America and China. With the investment in Chauffeur Privé, Daimler is expanding on their strong position in the mobility services sector and strengthening one of the four strategic cornerstones of CASE.
Daimler at a Glance
Daimler AG is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing, leasing, fleet management, insurance, financial investments, credit cards, and innovative mobility services. The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, it is a motivation and commitment of Daimler to shape safely and sustainably the future of mobility: The Group’s focus is on innovative and green technologies as well as on safe and superior automobiles that appeal and fascinate. Daimler consequently invests in the development of efficient drive trains with the long-term goal of locally emission-free driving: from hightech combustion engines about hybrid vehicles to electric drive trains powered by battery or fuel cell. Furthermore, the company follows a consistent path towards intelligent connectivity of its vehicles, autonomous driving and new mobility concepts. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment. Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities in Europe, North and South America, Asia, and Africa. Its current brand portfolio includes, in addition to the world’s most valuable premium automotive brand, Mercedes-Benz (Source: Interbrand-Study „The Anatomy of Growth“, 10/5/2016), as well as Mercedes-AMG, Mercedes-Maybach and Mercedes me, the brands smart, EQ, Freightliner, Western Star, BharatBenz, FUSO, Setra and Thomas Built Buses, and Daimler Financial Services’ brands: Mercedes-Benz Bank, Mercedes-Benz Financial Services, Daimler Truck Financial, moovel, car2go and mytaxi. The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In 2016, the Group sold around 3 million vehicles and employed a workforce of more than 282,000 people; revenue totalled €153.3 billion and EBIT amounted to €12.9 billion.