By offering a discount for groups traveling to and from SFO and OAK, BART seeks to increase public transit ridership at local airports
San Francisco, Calif.—Bay Area Rapid Transit (BART) and moovel, the leading provider of mobile ticketing applications in North America, announced today the launch of a new mobile ticketing app that will provide discounted fares for groups riding to and from Bay Area airports. The app provides a 25% discount on BART fares for groups of two or more traveling to or from SFO or OAK. The BART to Airport app – BART’s first use of a mobile ticketing solution – leverages the latest version of moovel’s mobility technology and functions as a one-year pilot aimed at increasing BART ridership to and from the San Francisco and Oakland airports.
“The app offers the convenience of no paper tickets to keep track of, no need to carry cash and no need to wait in line at a ticket machine with the hassle of purchasing multiple tickets,” said BART Chief Information Officer Ravi Misra. “Our riders have been asking for mobile ticketing, but our fare gates don’t communicate with phones. The BART to Airport app will let us test how a visual inspection could work at BART while also encouraging increased ridership to the airport.”
The app utilizes the latest version of moovel’s mobility app, which includes a variety of payment methods, advanced purchasing features and an updated user experience and design. BART will also have access to moovel’s Transaction and Operations Management System (TOMS), which supports a diverse range of back-end services to increase operational efficiencies for ticket validation and business intelligence.
“When you’re traveling with a group, getting to and from the airport can be an expensive, stressful experience,” said moovel North America CEO Nat Parker. “The new BART mobile app will help transit riders save money and allow them to pay for their trip right from their phone. We are proud to be working with a fantastic set of partners to strengthen public transit in the Bay Area and improve the customer experience.”
BART and moovel spokespeople are available for interviews about how the app will make it easier and more cost effective for BART riders to reach and return home from the airport. To schedule an interview, please contact Alicia Trost at ATrost@bart.gov or visit www.bart.gov/apps to find out more.
About moovel N.A.
moovel N.A. LLC, a part of moovel Group GmbH, enables seamless multimodal experiences and connected transit commerce through mobile applications. moovel is the leading North American provider of mobile ticketing applications that allow riders to book and pay for public transit tickets via their smartphone. moovel is also the mobile ticketing provider for Caltrain, San Francisco Municipal Transportation Agency and the Santa Clara Valley Transportation Authority. Led by CEO Nat Parker, moovel is headquartered in Portland, Oregon.
About moovel Group GmbH
moovel Group GmbH’s vision is a planet without traffic jams, and its mission is to help transform cities by providing sustainable mobility solutions. As a wholly owned subsidiary of Daimler AG, moovel partners with cities, public transit agencies and customers to provide an operating system for urban mobility. moovel’s product portfolio consists of city-branded mobile ticketing apps and solutions and microtransit services for public transit agencies, as well as the moovel app in Germany, which allows riders to search, book and pay for car2go, mytaxi, rental bikes and Deutsche Bahn rides from a single app. moovel’s on-demand technology is currently powering the “SSB Flex” rideshare service in Stuttgart. Led by CEO Daniela Gerd tom Markotte, moovel Group is headquartered in Stuttgart, Germany.
Bay Area Rapid Transit (BART) connects the San Francisco Peninsula with Berkeley, Oakland, Fremont, Walnut Creek, Dublin/Pleasanton and other cities in the East Bay. For more than 45 years BART has provided fast, reliable transportation to downtown offices, shopping centers, tourist attractions, entertainment venues, universities and other destinations for Bay Area residents and visitors alike.